Insights
What we think
Engineering, architecture and operations. No empty marketing.
Spanish Retail: 66% of Consumers Compare on Mobile
66% of Spanish consumers compare prices on mobile before buying. What this means for app architecture, performance optimization, and cross-device attribution.
Real-Time Shipment Tracking: Architecture and Implementation
Complete real-time shipment tracking architecture. Event sourcing, GPS ingestion, geofencing, notifications, and dashboards. Throughput benchmarks.
NLP for Document Classification: Practical Implementation
Practical guide to document classification with NLP. Pre-trained models, fine-tuning, labeling workflows and deployment. Legal and logistics use cases.
H1 Tech 2025: Trends That Materialized and Those That Didn't
Honest review of H1 tech 2025. Which trends materialized, which didn't, and what that tells us about the second half of the year.
ETL vs ELT: Why the Difference Matters in 2025
Practical comparison of ETL and ELT in 2025. Cloud data warehouse impact, real costs, migration paths and when to choose each pattern.
Building vs buying: when to invest in custom software
The decision between building custom software or buying an existing solution is one of the most strategic a company faces. This whitepaper analyzes the objective criteria for deciding.
Hotel Revenue Management with AI: Beyond Dynamic Pricing
AI in hotel revenue management: demand forecasting, channel optimization, overbooking models and ancillary revenue. Where the real value lies.
Nearshore Development in Spain: Why Europe Is Looking at Spain
Spain as a nearshore development destination. Talent pool, time zones, cost vs Eastern Europe, legal framework and real competitive advantages.
IoT in Construction: Sensors, Data and Remote Site Control
IoT sensors on construction sites: environmental monitoring, structural health, progress tracking and BIM integration. Real cases and data architecture.